Fika
Fika Beauty is a Canadian beauty brand founded on the principles of clean, sustainable, and ethical beauty. Their mission is to provide high-quality, natural beauty products that enhance and nourish the skin without compromising on the environment or animal welfare.
Brand Identity Update
Brand Style Guide Creation
Product Photography
Project Scope
Packaging Redesign
Website Update
Social Media Strategy & Posts
Challenge
My main task was to create a brand guideline that would serve as a reference point for all future design projects. Additionally, I identified opportunities to update their colour palette and typography, which were outdated and did not align with their desired brand tone and personality.
Solution
I worked closely with the Fika Beauty team to create a comprehensive brand guideline document that outlined the brand’s personality, values, and visual identity. This included guidelines for logo usage, typography, colour palette, and imagery, among other elements. I updated their colour palette to be more vibrant and engaging and chose fonts that were better aligned with their brand’s tone and personality.
