CBRE is a leading global real estate services and investment firm, providing clients with innovative solutions that enhance their real estate portfolios and operations. Our commitment to excellence, coupled with a tech-forward mindset, allows us to transform the real estate landscape and create genuine, lasting partnerships with our clients and stakeholders.

CBRE Forward

  • Video Series Production

  • Magazine Creation & Deisgn

  • Content Strategy

Project Scope

Challenege

CBRE faced the challenge of establishing meaningful connections with the CEOs of Canada's fastest-growing tech companies without coming across as overly sales-oriented. Traditional outreach methods often felt impersonal and sales-driven, making it difficult to engage these high-profile individuals effectively.

Solution

We developed a dual-purpose platform, comprising a video series and magazine, to engage tech CEOs authentically. Through insightful interviews, we provided CEOs a platform to highlight their company's strengths, unique qualities, and culture. By prioritizing knowledge-sharing over direct sales, CBRE built trust, credibility, and fruitful relationships with industry leaders, facilitating collaboration and business opportunities.